Sports & Brand Partnerships
Connect brands with sports and entertainment properties around a clear business objective. We evaluate fit, develop opportunities, bring the right people together, and help move discussions toward an agreement.
Partnerships & Growth
The right relationships.
A clear path forward.
Frankly helps companies build strategic partnerships, pursue enterprise customers, and strengthen their commercial approach. From sports and entertainment deals to go-to-market strategy and fractional leadership, we help turn opportunities into action.
25+ Years of Experience
Enterprise experience.
Hands-on commercial leadership.
Technology · Sports · Entertainment · Enterprise Sales
What We Do
Relationships, strategy, and execution.
Enterprise Strategy & GTM
Build a practical approach to winning enterprise customers. We help define target accounts, identify buyers, sharpen positioning, assess commercial readiness, and shape pilot and expansion strategies.
Fractional Commercial Leadership
Experienced leadership without a full-time executive hire. We work alongside founders and teams to lead enterprise pursuits, develop partnerships, strengthen pipeline discipline, and coordinate the work needed to move opportunities forward.
Microsoft & Technology Alliances
Develop a clearer strategy for working within the Microsoft and broader technology ecosystem. We help assess partner fit, marketplace readiness, co-sell opportunities, and the relationships needed to support the commercial plan.
Sports & Entertainment
The right partnership starts with the right fit.
For Brands
Find partnerships that support your business priorities. We assess the audience, market, commercial opportunity, and potential activation before recommending where to focus.
For Properties
Identify brands with a credible reason to invest. We help shape the business case, connect decision-makers, and advance qualified opportunities.
Enterprise Growth
A good product needs a workable sales approach.
Who should you pursue first?
Identify the customers, business problems, buyers, and account priorities that give your team a focused starting point.
What will enterprise buyers need?
Surface likely questions around security, procurement, integrations, implementation, and product readiness. Work with your technical team to separate immediate requirements from longer-term improvements.
How do you move from interest to a pilot?
Define the business outcome, stakeholders, scope, and success measures so the customer has a clear next step.
How do you make the approach repeatable?
Establish qualification, account plans, pursuit ownership, and follow-through that your team can use beyond the first opportunity.
Why Frankly
Business objectives first.
We start with what you’re trying to accomplish and what needs to happen commercially.
Then we help identify the right organizations, develop the business case, and move the work forward. That can mean shaping a partnership, opening an enterprise conversation, or working alongside your team through an active pursuit.
You work directly with Frank Mesa, drawing on commercial leadership experience at Microsoft, Dell, Trend Micro, and Yobi.ai.
How We Work Together
The right level of involvement.
Strategy Engagements
Focused work on a defined challenge, such as enterprise positioning, target-account priorities, partnership strategy, or commercial readiness.
Fractional Leadership
Ongoing commercial leadership alongside your existing team, with agreed priorities, responsibilities, and a regular working cadence.
Partnership Development
Support for a specific partnership opportunity, from evaluating the fit and building relationships to shaping the commercial discussion.
Scope, fees, and responsibilities are agreed before work begins.
Who We Work With
For companies with an opportunity to pursue.
Brands, sports and entertainment properties, technology companies, and founders building an enterprise business.
Whether you need help with a specific deal, a clearer go-to-market approach, or experienced commercial leadership, we start by understanding the opportunity and where we can contribute.
What are you working toward?
Tell us about the partnership, market, or commercial challenge in front of you.